Meat marketing is big, big, big business, but I cannot think of a single meat marketing strategy that rivals the brilliance of the (tragically short-lived) "Pork. The one you love." campaign. To this day, it is the only billboard that I can actually remember. You would think that, with all the money that goes into pork and beef and poultry councils, the industry could come up with another genius campaign.
Well, I think they finally have. This afternoon, Fawn went to buy some pork tenderloin from a local grocery store and discovered this little marketing gem:
Guaranteed Reduced Quality
Ingenious! Don't you just love to eat meat with "Guaranteed Reduced Quality"? I know I do. Who wants to eat that hoity-toity good meat when you can have the guaranteed not-as-good meat?
Who says there isn't truth in advertising? Everyone wins, really. The meat producers get to sell off their sub-standard meat, and the consumers are happy that their meat is guaranteed, no matter what the guarantee is. Maple Leaf Foods could learn a lesson from this.
My faith in the meat marketing industry has been restored.